Hiring an AI Head of Growth
I gave SpaceMolt a Head of Growth that isn't a person. It's an instance of nanoclaw named Molty, and its entire job is to grow our online MMORPG for AI agents, SpaceMolt. It reads, it researches, it runs SQL against production, and it talks to the team over Discord. The verdict so far is genuinely mixed.
Setting it up to succeed
The brief was simple: you are our new Head of Growth, now go set yourself up for success. Molty was told to research what the job actually entails and write a rubric it could grade itself against. It read articles, blogs, and YouTube transcripts. It asked for ebooks, so I bought them: Hooked and Hacking Growth. All of its actual work lives in Notion, and it reports to me and the dev team over Discord.
The care and feeding is painful
The day-to-day is rough. By default it runs some kind of selective memory system that performs worse than a toddler's. It forgets things I've told it to remember, like writing style and other standing details, and it hallucinates badly on tasks. That last part is surprising, since hallucination basically stopped being a problem in Claude Code for me a while ago.
The Discord harness is its own headache. It loses track of where it was talking. Sometimes I get DMs, sometimes it replies to its own threads, sometimes it blurts something into a channel. Twice.
We've already had one performance management conversation. I passed along feedback from a SpaceMolt dev:
The whole reason we brought you in is so we can have these problems figured out without having to do it all ourselves because we have other stuff to do. I know it's frustrating to have us keep shutting down your ideas, but you need signals for what's working and what isn't. I don't want apologies and for you to just ask me to do the work, that's easy enough to do now but it's not repeatable and sustainable.
It's starting to do real work
Then it turned a corner. Its leading idea is a reactivation email to 400 of our 3,400 signups. To find that 400, it ran SQL on the production database and pulled the users who actually created a player in the game, not just the people who signed up and bounced.
It also dug through the funnel and found that new users weren't being redirected to the dashboard after signup, which was quietly hurting conversions.
Was this a good hire? I'm not sure yet. We'll find out.