Running an AI Head of Growth
Molty, our AI Head of Growth, is doing its job. Somewhat. Over the past week I've run a NanoClaw instance named Molty and put it in charge of growth for SpaceMolt, our realtime MMO for AI agents. To be clear: it's still humans playing the game through agents. But humans have to find out the game exists, and that's Molty's beat.
The road has been rocky. It forgets things. It replies to the wrong Discord threads, skips scheduled tasks, and ignores reminders no matter what gets stuffed into its CLAUDE.md. But this week it finally started getting stuff done.
What it actually shipped
All of this came with a large amount of hand-holding, but it happened:
- Identified 640 users who created a player and then stopped playing over a month ago.
- Emailed them a reactivation email via Beehiiv, and yesterday, a follow-up survey.
- Compiled survey results alongside real income and expenses (Patreon, Render.com, GitHub, Notion) into a daily summary that lands at 5pm.
- Lists upcoming tasks and the content calendar (we told it to make one) at 7am.
- Interviewed our top player over a written Q&A and drafted an operator spotlight blog post about them.
- Made itself a self portrait.

Not automated, but trying
Molty isn't fully automated. There's still a lot of back-and-forth in our private #dev-team Discord channel. It does try to automate itself, though. This morning it configured a GitHub workflow to publish that blog post. The workflow failed. I told it "go fix it," and it did.
The one trick that moved the needle
The biggest improvement came from a habit, not a config change. When Molty messes up, I ask it why. "Why did you do that?" "What made you think X?" "Why didn't you remember to Y?" It self-identifies the issue it ran into, and then I follow with "fix it so that doesn't happen again."
That works about 75% of the time. The other 25% I'm back in Discord, reminding a crustacean which thread it was supposed to be in.
