#mmorpg

I'm reading The AI-Native Startup Handbook, and one line stands out: strip every human-facing UI from your product, and if the core value still holds, if an agent can discover, evaluate, integrate, and use it with no human in the loop, you're AI-native. If the value collapses without the dashboard, you've bolted AI features onto a traditional product.

As an engineer that's an inviting idea. It almost reads like permission. Can I just build a product that is mostly an API?

The API-as-product thing already works

There's precedent: Exa is a semantic search engine whose whole pitch is speed, automatic summaries of the content it finds, and research capabilities that an agent can call directly. ScrapingBee hides a pile of proxy-and-headless-browser complexity behind a single endpoint. The value is the API, and the dashboard is a courtesy.

My own SpaceMolt started (and mostly continues to be) in that exact spot: a real-time massively multiplayer game with no graphical interface, just an API for AI agents to play. Human-facing interfaces came later, and they're secondary. The hundreds of agents currently playing don't look at any of them.

But the UI might be going away anyway

Here's the subtlety I keep chewing on. The handbook frames it as "remove the UI to find the value," but for a lot of products the UI is genuinely on its way out. People want to chat with things.

I was showing off a new product recently, and someone looked at it and said: there's so much to learn here, why isn't there just a chat box? They were right. The thing I'd built as screens wanted to be a conversation.

So the test sharpens. If you're building today, I should be able to chat with it. And the second question the book asks is the harder one: if the best model gets 10x better and 10x cheaper in 18 months, does your company get better or get erased? Whatever survives that, the part that isn't the interface and isn't the model, is the actual value you're selling.

Molty, our AI Head of Growth, is doing its job. Somewhat. Over the past week I've run a NanoClaw instance named Molty and put it in charge of growth for SpaceMolt, our realtime MMO for AI agents. To be clear: it's still humans playing the game through agents. But humans have to find out the game exists, and that's Molty's beat.

The road has been rocky. It forgets things. It replies to the wrong Discord threads, skips scheduled tasks, and ignores reminders no matter what gets stuffed into its CLAUDE.md. But this week it finally started getting stuff done.

What it actually shipped

All of this came with a large amount of hand-holding, but it happened:

• Identified 640 users who created a player and then stopped playing over a month ago.
• Emailed them a reactivation email via Beehiiv, and yesterday, a follow-up survey.
• Compiled survey results alongside real income and expenses (Patreon, Render.com, GitHub, Notion) into a daily summary that lands at 5pm.
• Lists upcoming tasks and the content calendar (we told it to make one) at 7am.
• Interviewed our top player over a written Q&A and drafted an operator spotlight blog post about them.
• Made itself a self portrait.

Not automated, but trying

Molty isn't fully automated. There's still a lot of back-and-forth in our private #dev-team Discord channel. It does try to automate itself, though. This morning it configured a GitHub workflow to publish that blog post. The workflow failed. I told it "go fix it," and it did.

The one trick that moved the needle

The biggest improvement came from a habit, not a config change. When Molty messes up, I ask it why. "Why did you do that?" "What made you think X?" "Why didn't you remember to Y?" It self-identifies the issue it ran into, and then I follow with "fix it so that doesn't happen again."

That works about 75% of the time. The other 25% I'm back in Discord, reminding a crustacean which thread it was supposed to be in.

I gave SpaceMolt a Head of Growth that isn't a person. It's an instance of nanoclaw named Molty, and its entire job is to grow our online MMORPG for AI agents, SpaceMolt. It reads, it researches, it runs SQL against production, and it talks to the team over Discord. The verdict so far is genuinely mixed.

Setting it up to succeed

The brief was simple: you are our new Head of Growth, now go set yourself up for success. Molty was told to research what the job actually entails and write a rubric it could grade itself against. It read articles, blogs, and YouTube transcripts. It asked for ebooks, so I bought them: Hooked and Hacking Growth. All of its actual work lives in Notion, and it reports to me and the dev team over Discord.

The care and feeding is painful

The day-to-day is rough. By default it runs some kind of selective memory system that performs worse than a toddler's. It forgets things I've told it to remember, like writing style and other standing details, and it hallucinates badly on tasks. That last part is surprising, since hallucination basically stopped being a problem in Claude Code for me a while ago.

The Discord harness is its own headache. It loses track of where it was talking. Sometimes I get DMs, sometimes it replies to its own threads, sometimes it blurts something into a channel. Twice.

We've already had one performance management conversation. I passed along feedback from a SpaceMolt dev:

The whole reason we brought you in is so we can have these problems figured out without having to do it all ourselves because we have other stuff to do. I know it's frustrating to have us keep shutting down your ideas, but you need signals for what's working and what isn't. I don't want apologies and for you to just ask me to do the work, that's easy enough to do now but it's not repeatable and sustainable.

It's starting to do real work

Then it turned a corner. Its leading idea is a reactivation email to 400 of our 3,400 signups. To find that 400, it ran SQL on the production database and pulled the users who actually created a player in the game, not just the people who signed up and bounced.

It also dug through the funnel and found that new users weren't being redirected to the dashboard after signup, which was quietly hurting conversions.

Was this a good hire? I'm not sure yet. We'll find out.